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~subject:"Performance-Messung"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Dimensions and outcomes of B2B relational exchange : a meta-analysis
Rajamma, Rajasree K.
;
Zolfagharian, Mohammad Ali
; …
- In:
The journal of business & industrial marketing
26
(
2011
)
2
,
pp. 104-114
Persistent link: https://www.econbiz.de/10009009730
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Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
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