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Die soziale Identität der Kunden nutzen
Champniss, Guy; Wilson, Hugh; MacDonald, Emma K. - In: Harvard-Business-Manager : das Wissen der Besten 37 (2015) 7, pp. 60-69
Persistent link: https://www.econbiz.de/10011307807
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Why your customers' social identities matter
Champniss, Guy; Wilson, Hugh; MacDonald, Emma K. - In: Harvard business review : HBR 93 (2015) 1/2, pp. 88-96
Persistent link: https://www.econbiz.de/10010479330
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No I won't, but yes we will : driving sustainability-related donations through social identity effects
Champniss, Guy; Wilson, Hugh; MacDonald, Emma K.; … - In: Technological forecasting & social change : an … 111 (2016), pp. 317-326
Persistent link: https://www.econbiz.de/10011611984