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Personal characteristics and consumer buying behavior: A multidimensional approach
Lessig, V. Parker - 1971
Persistent link: https://www.econbiz.de/10000615842
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Are there consumer types? : An attempt to predict buying behavior from demographic and personality traits
Advertising Research Foundation - 1964
Persistent link: https://www.econbiz.de/10000333610
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Assessing the fit of two brand personality scales in a Chinese context and revisiting the predictive validity of two methods of measuring self-congruity
Jie, Yun; Chou, Ting-jui; Chou, Naichieh - In: The journal of brand management : an international journal 19 (2011/12) 6, pp. 525-540
Persistent link: https://www.econbiz.de/10009528846
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Can consumers be wise? : Aristotle speaks to the 21st century
Mick, David Glen; Schwartz, Barry - In: Transformative consumer research for personal and …, (pp. 663-680). 2012
Persistent link: https://www.econbiz.de/10009260752
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The symbiosis model of identity augmentation : self-expansion and self-extension as distinct strategies
Connell, Paul M.; Schau, Hope Jensen - In: The Routledge companion to identity and consumption, (pp. 21-30). 2013
Persistent link: https://www.econbiz.de/10009699504
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Industrial psychology
Siegel, Laurence - 1969 - Rev. ed
Persistent link: https://www.econbiz.de/10000576153
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Consumer psychology
Jansson-Boyd, Cathrine V. - 2010 - 1. publ.
Persistent link: https://www.econbiz.de/10013486882
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Self management in Yugoslavia
Moore, Roy - 1970
Persistent link: https://www.econbiz.de/10000507780