//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Persönlichkeitspsychologie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Beziehungsmarketing: Des Guten...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Persönlichkeitspsychologie
Consumer behaviour
50
Konsumentenverhalten
50
Brand management
34
Markenführung
34
Markenartikel
28
Brand
27
Relationship marketing
20
Beziehungsmarketing
19
USA
12
United States
12
Brand image
11
Markenimage
11
Marketing theory
11
Marketingtheorie
11
Theorie
9
Theory
9
Marketing
8
Marketing management
7
Marketingmanagement
7
Frauen
5
Nachhaltige Entwicklung
5
Social Web
5
Social web
5
Sustainable development
5
Women
5
Advertising effects
4
Consumers
4
Emotion
4
Gender
4
Geschlecht
4
Personality psychology
4
Satisfaction
4
Shareholder Value
4
Shareholder value
4
Verbraucher
4
Viral marketing
4
Virales Marketing
4
Werbewirkung
4
Zufriedenheit
4
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Book / Working Paper
2
Type of publication (narrower categories)
All
Arbeitspapier
1
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Collection of articles of several authors
1
Graue Literatur
1
Non-commercial literature
1
Sammelwerk
1
Working Paper
1
more ...
less ...
Language
All
English
4
Author
All
Fournier, Susan
2
Mick, David Glen
2
Avery, Jill
1
Breazeale, Michael
1
Paulssen, Marcel
1
Schwartz, Barry
1
Published in...
All
Betriebswirtschaftliche Diskussionsbeiträge
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Transformative consumer research for personal and collective well-being
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Buddhist psychology : selected insights, benefits, and research agenda for consumer psychology
Mick, David Glen
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 117-132
Persistent link: https://www.econbiz.de/10011771844
Saved in:
2
Can consumers be wise? : Aristotle speaks to the 21st century
Mick, David Glen
;
Schwartz, Barry
- In:
Transformative consumer research for personal and …
,
(pp. 663-680)
.
2012
Persistent link: https://www.econbiz.de/10009260752
Saved in:
3
Strong brands, strong relationships
Fournier, Susan
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10011297035
Saved in:
4
Understanding consumer heterogeneity in relationship marketing response : an attachment theoretic perspective
Paulssen, Marcel
;
Fournier, Susan
-
2005
Persistent link: https://www.econbiz.de/10002720287
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->