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~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Consumer behaviour
12
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Anthropomorphism
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Emotion
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Satisfaction
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Zufriedenheit
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Brand image
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Labroo, Aparna A.
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Hung, Iris W.
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Mukhopadhyay, Anirban
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Lay theories of emotion transience and the search for happiness : a fresh perspective on affect regulation
Labroo, Aparna A.
;
Mukhopadhyay, Anirban
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 242-254
Persistent link: https://www.econbiz.de/10003880189
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2
From firm muscles to firm willpower : understanding the role of embodied cognition in self-regulation
Hung, Iris W.
;
Labroo, Aparna A.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 1046-1064
Persistent link: https://www.econbiz.de/10009006648
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