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~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Consumer behaviour
11
Konsumentenverhalten
11
Beziehungsmarketing
5
Customer satisfaction
5
Gamification
5
Kundenzufriedenheit
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Relationship marketing
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Dienstleistungsqualität
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Service quality
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Mobile payment
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Online retailing
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Online-Handel
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Social Web
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Social web
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TAM
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Virtual reality
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Virtuelle Realität
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Website
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Advertising
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Advertising effects
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Computerspiel
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Customer experience
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Customer integration
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E-commerce
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Electronic money
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Elektronisches Geld
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Experiment
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Innovation adoption
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Innovationsakzeptanz
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Internet marketing
2
Kundenintegration
2
Online-Marketing
2
Personality psychology
2
Self-efficacy
2
Shopping value
2
Tap-and-go payment
2
Video game
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Werbewirkung
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Bailey, Ainsworth Anthony
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Ben Mimoun, Mohammed Slim
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Lambillotte, Laetitia
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Magrofuoco, Nathan
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Poncin, Ingrid
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Vanderdonckt, Jean
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International journal of internet marketing and advertising : IJIMA
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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Consumer social orientation-based personality and social media use : an exploration among young US consumers
Bailey, Ainsworth Anthony
;
Ben Mimoun, Mohammed Slim
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 1-27
Persistent link: https://www.econbiz.de/10011581498
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Enhancing playful customer experience with personalization
Lambillotte, Laetitia
;
Magrofuoco, Nathan
;
Poncin, Ingrid
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013366295
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