//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Persönlichkeitspsychologie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
SIGNALWIRKUNG
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Persönlichkeitspsychologie
Consumer behaviour
31
Konsumentenverhalten
31
Viral marketing
16
Virales Marketing
16
Communication
10
Kommunikation
10
Personality psychology
10
Social Web
10
Social web
10
Brand image
9
Language
9
Markenimage
9
Sprache
9
USA
8
United States
8
Linguistics
7
Linguistik
7
Social behaviour
7
Soziales Verhalten
7
natural language processing
7
Emotion
6
Text
6
language
6
word of mouth
6
Advertising effects
4
Decision
4
Entscheidung
4
Marketing
4
Werbewirkung
4
Advertising
3
Brand management
3
Experiment
3
Markenführung
3
Mehrsprachigkeit
3
Multilingualism
3
Perception
3
Social network
3
Soziales Netzwerk
3
Wahrnehmung
3
more ...
less ...
Online availability
All
Undetermined
3
Free
2
Type of publication
All
Article
6
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Arbeitspapier
4
Graue Literatur
4
Non-commercial literature
4
Working Paper
4
Language
All
English
10
Author
All
Berger, Jonah
10
Bhattacharjee, Amit
2
Chan, Cindy
2
Ho, Benjamin
2
Joshi, Yogesh V.
2
Menon, Geeta
2
Sela, Aner
2
Van Boven, Leaf
2
Bradlow, Eric T.
1
Du, Katherine M.
1
Kim, Joshua
1
McShane, Blake
1
Rifkin, Jacqueline R.
1
more ...
less ...
Published in...
All
Working papers / Wharton School, University of Pennsylvania / Marketing
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Differentiating the "I" in "in-group" : how identity-signaling and uniqueness motives combine to drive consumer choice
Chan, Cindy
;
Berger, Jonah
;
Van Boven, Leaf
-
2011
Persistent link: https://www.econbiz.de/10009356637
Saved in:
2
Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah
;
Ho, Benjamin
;
Joshi, Yogesh V.
-
2011
Persistent link: https://www.econbiz.de/10009376785
Saved in:
3
Escaping the crosshairs : reactance to identity marketing
Bhattacharjee, Amit
;
Berger, Jonah
;
Menon, Geeta
-
2010
Persistent link: https://www.econbiz.de/10009377076
Saved in:
4
Identifiable but not identical : combining social identity and uniqueness motives in choice
Chan, Cindy
;
Berger, Jonah
;
Van Boven, Leaf
-
2012
Persistent link: https://www.econbiz.de/10009505614
Saved in:
5
Visual influence and social groups
McShane, Blake
;
Bradlow, Eric T.
;
Berger, Jonah
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 854-871
Persistent link: https://www.econbiz.de/10009688789
Saved in:
6
When identity marketing backfires : consumer agency in identity expression
Bhattacharjee, Amit
;
Berger, Jonah
;
Menon, Geeta
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 294-309
Persistent link: https://www.econbiz.de/10010401137
Saved in:
7
Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah
;
Ho, Benjamin
;
Joshi, Yogesh V.
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 211-256
Persistent link: https://www.econbiz.de/10009383319
Saved in:
8
Decision quicksand : how trivial choices suck us in
Sela, Aner
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 360-370
Persistent link: https://www.econbiz.de/10009581288
Saved in:
9
How self-control shapes the meaning of choice
Sela, Aner
;
Berger, Jonah
;
Kim, Joshua
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 724-737
Persistent link: https://www.econbiz.de/10011780538
Saved in:
10
Penny for your preferences : leveraging self-expression to encourage small prosocial gifts
Rifkin, Jacqueline R.
;
Du, Katherine M.
;
Berger, Jonah
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10012522232
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->