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~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Consumer behaviour
10
Konsumentenverhalten
10
Brasilien
4
Brazil
4
Designation of origin
4
Herkunftsbezeichnung
4
Brand
3
Brand image
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Brand management
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Emotion
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Markenartikel
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Markenführung
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Markenimage
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National identity
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Advertising
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Advertising appeals
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Corporate Social Responsibility
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Corporate social responsibility
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Cultural identity
2
Identity salience
2
Kulturelle Identität
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Media context
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National culture
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Nationalkultur
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Personality psychology
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Social values
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Soziale Werte
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Studierende
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Werbung
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Arbeitsgruppe
1
Attribution of blame
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Betriebswirtschaftsstudium
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Betrug
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Beziehungsmarketing
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Brand familiarity
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Carvalho, Sergio W.
2
Luna, David
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McManus, Justin F.
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Trifts, Valerie
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Journal of business research : JBR
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The journal of product & brand management
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ECONIS (ZBW)
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Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
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2
The role of brand personality in the formation of consumer affect and self-brand connection
McManus, Justin F.
;
Carvalho, Sergio W.
;
Trifts, Valerie
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 551-569
Persistent link: https://www.econbiz.de/10013393661
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