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~subject:"Persönlichkeitspsychologie"
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How believing in brand conspiracies shapes relationships with brands
Lunardo, Renaud
;
Alemany Oliver, Mathieu
;
Shepherd, Steven
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014287641
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Reclaiming the witch : processes and heroic outcomes of consumer mythopoesis
Zanette, Maria Carolina
;
Rinallo, Diego
;
Mimoun, Laetitia
- In:
Marketing theory
23
(
2023
)
1
,
pp. 163-182
Persistent link: https://www.econbiz.de/10014230884
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