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Effect of service transgressions on distant third-party customers : the role of moral identity and moral judgment
Sharma, Isha; Jain, Kokil; Behl, Abhishek - In: Journal of business research : JBR 121 (2020), pp. 696-712
Persistent link: https://www.econbiz.de/10012417388
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Motives of the self and brand hate
Sharma, Isha; Jain, Kokil; Behl, Abhishek - In: Journal of consumer marketing 39 (2022) 7, pp. 708-725
Persistent link: https://www.econbiz.de/10013535924
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You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit; Kumar, Aman; Behl, Abhishek; Pereira, Vijay - In: Industrial marketing management : the international … 116 (2024), pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
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Investor personality as a predictor of investment intention : mediating role of overconfidence bias and financial literacy
Jain, Riidhi; Sharma, Dipasha; Behl, Abhishek; Tiwari, … - In: International journal of emerging markets 18 (2023) 12, pp. 5680-5706
Persistent link: https://www.econbiz.de/10014461215