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~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Consumer behaviour
8
Konsumentenverhalten
8
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Brand
3
Brand equity
3
Choice models
3
Eating habit
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Ernährungsverhalten
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Markenartikel
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Advertising
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Advertising effects
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Beziehungsmarketing
2
Credit card
2
Experience
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Identity
2
Inter-product similarity
2
Internet marketing
2
Kreditkarte
2
Measures of choice variety
2
Online-Marketing
2
Performance
2
Personality psychology
2
Relationship marketing
2
Satisfaction
2
Service recovery
2
Social Web
2
Social web
2
Variety seeking
2
Werbewirkung
2
Werbung
2
Arbeitszufriedenheit
1
Attitudes and persuasion
1
Bank institution trust
1
Behavioral loyalty
1
Brand loyalty
1
Branding
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Baalbaki, Sally
1
Bolton, Lisa
1
Desai, Kalpesh Kaushik
1
Ghosh Chowdhury, Tilottama
1
Guzman, Francisco
1
Lin, Chien-Wei
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Tran, Trang P.
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Journal of business research : JBR
1
The journal of consumer marketing
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ECONIS (ZBW)
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Accentuate the positive : how identity affects customer satisfaction
Ghosh Chowdhury, Tilottama
;
Desai, Kalpesh Kaushik
; …
- In:
The journal of consumer marketing
31
(
2014
)
5
,
pp. 371-379
Persistent link: https://www.econbiz.de/10010423841
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2
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
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