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~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Consumer behaviour
46
Konsumentenverhalten
46
Viral marketing
25
Virales Marketing
25
Communication
14
Kommunikation
14
Personality psychology
14
Language
13
Social Web
13
Social web
13
Sprache
13
USA
13
United States
13
Brand image
10
Markenimage
10
word of mouth
8
Beziehungsmarketing
7
Emotion
7
Linguistics
7
Linguistik
7
Relationship marketing
7
Social behaviour
7
Soziales Verhalten
7
language
7
natural language processing
7
Advertising effects
6
Social network
6
Soziales Netzwerk
6
Werbewirkung
6
Brand management
5
Internet marketing
5
Markenführung
5
Online-Marketing
5
Perception
5
Text
5
Wahrnehmung
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4
Behavioral economics
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Berger, Jonah
10
Bhattacharjee, Amit
2
Chan, Cindy
2
Ho, Benjamin
2
Joshi, Yogesh V.
2
Menon, Geeta
2
Moore, Sarah
2
Packard, Grant
2
Sela, Aner
2
Van Boven, Leaf
2
Bradlow, Eric T.
1
Du, Katherine M.
1
Kim, Joshua
1
Krause, Alan
1
McFerran, Brent
1
McShane, Blake
1
Moore, Sarah G.
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Rifkin, Jacqueline R.
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Risquez, Angelica
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Wooten, David B.
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Working papers / Wharton School, University of Pennsylvania / Marketing
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing research : JMR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing
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Journal of organizational change management
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MSI reports : working paper series
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The psychologist-manager journal : official journal of the Society of Psychologists in Management
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ECONIS (ZBW)
14
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1
(I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions
Packard, Grant
;
Moore, Sarah G.
;
McFerran, Brent
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10011912731
Saved in:
2
Working with generationally similar or different colleagues : impacts on perceptions of generational stereotypes and work-related attitudes
Moore, Sarah
;
Krause, Alan
- In:
The psychologist-manager journal : official journal of …
24
(
2021
)
2
,
pp. 115-139
Persistent link: https://www.econbiz.de/10012613307
Saved in:
3
Compensatory knowledge signaling in consumer word-of-mouth
Packard, Grant
;
Wooten, David B.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 434-450
Persistent link: https://www.econbiz.de/10010210193
Saved in:
4
Exploring feelings about technology integration in higher education : individuation and congruence
Risquez, Angelica
;
Moore, Sarah
- In:
Journal of organizational change management
26
(
2013
)
2
,
pp. 326-339
Persistent link: https://www.econbiz.de/10009739345
Saved in:
5
Differentiating the "I" in "in-group" : how identity-signaling and uniqueness motives combine to drive consumer choice
Chan, Cindy
;
Berger, Jonah
;
Van Boven, Leaf
-
2011
Persistent link: https://www.econbiz.de/10009356637
Saved in:
6
Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah
;
Ho, Benjamin
;
Joshi, Yogesh V.
-
2011
Persistent link: https://www.econbiz.de/10009376785
Saved in:
7
Escaping the crosshairs : reactance to identity marketing
Bhattacharjee, Amit
;
Berger, Jonah
;
Menon, Geeta
-
2010
Persistent link: https://www.econbiz.de/10009377076
Saved in:
8
Identifiable but not identical : combining social identity and uniqueness motives in choice
Chan, Cindy
;
Berger, Jonah
;
Van Boven, Leaf
-
2012
Persistent link: https://www.econbiz.de/10009505614
Saved in:
9
Visual influence and social groups
McShane, Blake
;
Bradlow, Eric T.
;
Berger, Jonah
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 854-871
Persistent link: https://www.econbiz.de/10009688789
Saved in:
10
When identity marketing backfires : consumer agency in identity expression
Bhattacharjee, Amit
;
Berger, Jonah
;
Menon, Geeta
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 294-309
Persistent link: https://www.econbiz.de/10010401137
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