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~subject:"Personal banking"
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Personal banking
Consumer behaviour
16
Relationship marketing
16
Beziehungsmarketing
14
Customer satisfaction
12
Greece
11
Konsumentenverhalten
11
Griechenland
9
Kundenzufriedenheit
9
Brand management
8
Electronic Banking
7
Electronic banking
7
Key account management
7
Key-Account-Management
7
Markenführung
7
Brand image
5
Financial services
5
Innovation
5
Privatkundengeschäft
5
B-to-B-Marketing
4
Confidence
4
Customer services quality
4
Dienstleistungsqualität
4
Internet marketing
4
Job satisfaction
4
Lieferantenmanagement
4
Markenimage
4
Market orientation
4
Marketing management
4
Marketingmanagement
4
Service quality
4
Supplier relationship management
4
Vertrauen
4
Banking
3
Banks
3
Business-to-business marketing
3
Faktorenanalyse
3
Innovation adoption
3
Innovationsakzeptanz
3
Internal marketing
3
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English
5
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Dimitriadis, Sergios
4
Kyrezis, Nikolaos
2
Gounaris, Spiros
1
Koritos, Christos D.
1
Kouremenos, Athanasios
1
Published in...
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The international journal of bank marketing : IJBM
2
Journal of financial services marketing : JFSM
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The journal of services marketing
1
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ECONIS (ZBW)
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1
Testing perceived relational benefits as satisfaction and behavioral outcomes drivers
Dimitriadis, Sergios
- In:
The international journal of bank marketing : IJBM
28
(
2010
)
4
,
pp. 297-313
Persistent link: https://www.econbiz.de/10008647655
Saved in:
2
Customers' relationship expectations and costs as segmentation variables : preliminary evidence from banking
Dimitriadis, Sergios
- In:
The journal of services marketing
25
(
2011
)
4
,
pp. 294-308
Persistent link: https://www.econbiz.de/10009272268
Saved in:
3
Does trust in the bank build trust in its technology-based channels?
Dimitriadis, Sergios
;
Kyrezis, Nikolaos
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
1
,
pp. 28-38
Persistent link: https://www.econbiz.de/10003806429
Saved in:
4
Trust-based segmentation : preliminary evidence from technology-enabled bank channels
Dimitriadis, Sergios
;
Kouremenos, Athanasios
;
Kyrezis, …
- In:
The international journal of bank marketing : IJBM
29
(
2011
)
1
,
pp. 5-31
Persistent link: https://www.econbiz.de/10009007232
Saved in:
5
Adoption of technologically based innovations : the neglected role of bounded rationality
Gounaris, Spiros
;
Koritos, Christos D.
- In:
The journal of product innovation management : an …
29
(
2012
)
5
,
pp. 821-838
Persistent link: https://www.econbiz.de/10009625607
Saved in:
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