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This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close; Krishen, Anjala S.; LaTour, … - In: Journal of advertising research 49 (2009) 3, pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
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Experiencing the shadow : organizational exclusion and denial within experience economy
Kociatkiewicz, Jerzy; Kostera, Monika - In: Organization : the critical journal of organization, … 17 (2010) 2, pp. 257-282
Persistent link: https://www.econbiz.de/10003962784
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The role of consumer self-concept in marketing festivals
Gration, David; Raciti, Maria; Arcodia, Charles - In: Journal of travel and tourism marketing 28 (2011) 5/6, pp. 644-655
Persistent link: https://www.econbiz.de/10009374099
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It's not whether you win or lose, it's how you play the game? : the role of process and outcome in experience consumption
Yang, Xiaojing; Mao, Huifang; Peracchio, Laura A. - In: Journal of marketing research : JMR 49 (2012) 6, pp. 954-966
Persistent link: https://www.econbiz.de/10009688756
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Eventpsychologie : Psychologie bei Events nutzen
Wrobel, Alexander; Winnen, Lothar - In: Praxisorientiertes Eventmanagement : Events erfolgreich …, (pp. 375-395). 2014
Persistent link: https://www.econbiz.de/10010469802
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Living on the edge : psychological drivers of athletes' intention to re-patronage extreme sporting events
Raggiotto, Francesco; Scarpi, Daniele - In: Sport management review 23 (2020) 2, pp. 229-241
Persistent link: https://www.econbiz.de/10012295141
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The Schoolie experience : social identity and disconfirmation
Kwek, Anna; Ross, Mitchell - In: International journal of event and festival management 7 (2016) 3, pp. 188-200
Persistent link: https://www.econbiz.de/10011630083
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It wasn't me, it was my festival me : the effect of event stimuli on attendee identity formation
Davis, Andrew - In: Tourism management : research, policies, practice 61 (2017), pp. 484-500
Persistent link: https://www.econbiz.de/10011709075
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Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan; Roy, Debashree; Saxena, Garima - In: The journal of brand management : an international journal 30 (2023) 5, pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
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Unleashing angst : negative mood, learning goal orientation, psychological empowerment and creative behaviour
To, March L.; Fisher, Cynthia D.; Ashkanasy, Neal M. - In: Human relations 68 (2015) 10, pp. 1601-1622
Persistent link: https://www.econbiz.de/10011375698