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The Construal (In)compatibilit...
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The construal (in)compatibility effect : the moderating role of a creative mind-set
Yang, Xiaojing
;
Ringberg, Torsten
;
Mao, Huifang
; …
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
4
,
pp. 681-696
Persistent link: https://www.econbiz.de/10009409020
Saved in:
2
It's not whether you win or lose, it's how you play the game? : the role of process and outcome in experience consumption
Yang, Xiaojing
;
Mao, Huifang
;
Peracchio, Laura A.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 954-966
Persistent link: https://www.econbiz.de/10009688756
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