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Capturing the role of backers' psychological ownership for value-adding behaviours in reward-based crowdfunding

Hoffmann, Carina; Kenning, Peter - In: International journal of electronic business : IJEB 17 (2022) 4, pp. 336-366

Persistent link: https://www.econbiz.de/10014308824

Antecedents of brand love in online network-based communities : a social identity perspective

Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719

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Antecedents and consequences of self-congruity

Roy, Rajat; Rabbanee, Fazlul K. - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 444-466

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Brand identity and online self-customisation usefulness perception

He, Hongwei; Harris, Lloyd C.; Wang, Weiyue; Haider, Kamran - In: Journal of marketing management : MM 32 (2016) 13/14, pp. 1308-1332

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If brands are people, then people are impulsive : assessing the connection between brand personality and impulsive buying behaviour

Badgaiyan, Anant Jyoti; Dixit, Saumya; Verma, Anshul - In: The journal of brand management : an international journal 24 (2017) 6, pp. 622-638

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Building brand's value : research on brand image, personality and identification

Wu, Chao Sen; Chen, Tien-Tze - In: International journal of management, economics and … 8 (2019) 4, pp. 299-318

The purpose of the study was to investigate and analyze the relationships among three research variables: brand Image, brand Identification and brand Personality. Standard surveys were administered to 1032 subjects who had knowledge of Volvo and the Volvo endorsement by Jeremy Lin and had...

Persistent link: https://www.econbiz.de/10012149022