In a laboratory experiment, I test whether guilt aversion, i.e., a preference to fulfill the expectations of others, plays out more strongly if agents share an induced social identity. Participants play a dictator game in which they can condition their amount sent on recipients' beliefs....

According to Adam Smith (1790), human selfishness can be restrained by introspection. We test the effect of introspection on people’s willingness to cooperate in a public good game. Drawing on the concept of identity utility (George A. Akerlof and Rachel E. Kranton, 2000), we show...

This paper examines how beliefs and preferences drive identity-conforming consumption or investments. We introduce a theory that explains how identity distorts individuals' beliefs about potential outcomes and imposes psychic costs on benefiting from identity-incongruent sources. We substantiate...