Typical risk questionnaires aimed at helping advisors guide investors are deficient in five ways. First, each investor has a multitude of risk tolerances, one for each goal and its mental account. Probes for one global risk tolerance miss that multitude. Second, the links between answers to...

We explore, through a survey of more than 2,500 people, the links between personality and risk tolerance, overconfidence, maximization, regret, trust, attributing success to luck or skill, and life-satisfaction. Risk tolerance is high among those with high levels of Extraversion and Openness but...

We explore, through a survey of more than 2,500 people, the links between personality and risk tolerance, overconfidence, maximization, regret, trust, attributing success to luck or skill, and life satisfaction. Risk tolerance is high among those with high levels of extraversion and openness but...

Financial well-being is distinct from income. Some people with high incomes suffer low financial well-being, as their incomes fall short of their aspirations. Such people feel propelled to reach their aspirations by taking risk and willing to bear losses. Conversely, some people with low incomes...