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This paper provides novel field-experimental evidence on status goods. We work with an Indonesian bank that markets platinum credit cards to high-income customers. In a first experiment, we show that demand for the platinum card greatly exceeds demand for a nondescript control product with...
Persistent link: https://www.econbiz.de/10012955954
This paper provides novel evidence on status goods, using a series of field experiments with an Indonesian bank that markets platinum credit cards to high-income customers. In a first experiment, the paper shows that demand for the platinum card greatly exceeds demand for a nondescript control...
Persistent link: https://www.econbiz.de/10012933989
Persistent link: https://www.econbiz.de/10011663302
This paper provides novel evidence on status goods, using a series of field experiments with an Indonesian bank that markets platinum credit cards to high-income customers. In a first experiment, the paper shows that demand for the platinum card greatly exceeds demand for a nondescript control...
Persistent link: https://www.econbiz.de/10012246158
Persistent link: https://www.econbiz.de/10012260651
Persistent link: https://www.econbiz.de/10011666862
This paper provides novel field-experimental evidence on status goods. We work with an Indonesian bank that markets platinum credit cards to high-income customers. In a first experiment, we show that demand for the platinum card greatly exceeds demand for a nondescript control product with...
Persistent link: https://www.econbiz.de/10012455267