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Consumer behaviour
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The interaction effects of information cascades, word of mouth and recommendation systems on online reading behavior : an empirical investigation
Liu, Qihua
;
Zhang, Xiaoyu
;
Zhang, Liyi
;
Zhao, Yang
- In:
Electronic commerce research
19
(
2019
)
3
,
pp. 521-547
Persistent link: https://www.econbiz.de/10012099756
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