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~subject:"Personalization"
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Personalization
Consumer behaviour
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10
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Benlian, Alexander
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Journal of management information systems : JMIS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Web personalization cues and their differential effects on user assessments of website value
Benlian, Alexander
- In:
Journal of management information systems : JMIS
32
(
2015
)
1
,
pp. 225-260
Persistent link: https://www.econbiz.de/10011341226
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2
Promotional tactics for online viral marketing campaigns : how scarcity and personalization affect seed stage referrals
Koch, Oliver Francis
;
Benlian, Alexander
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 37-52
Persistent link: https://www.econbiz.de/10011422788
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3
Differential effects of provider recommendations and consumer reviews in e-commerce transactions : an experimental study
Benlian, Alexander
;
Titah, Ryad
;
Hess, Thomas
- In:
Journal of management information systems : JMIS
29
(
2012/13
)
1
,
pp. 237-272
Persistent link: https://www.econbiz.de/10009656108
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4
A configuration-based recommender system for supporting e-commerce decisions
Scholz, Michael
;
Dorner, Verena
;
Schryen, Guido
; …
- In:
European journal of operational research : EJOR
259
(
2017
)
1
,
pp. 205-215
Persistent link: https://www.econbiz.de/10011644915
Saved in:
5
Dynamics in platform ecosystems : evidence from crowdfunding
Thies, Ferdinand
-
2017
Persistent link: https://www.econbiz.de/10011635446
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