Welche sozialstrukturellen Veränderungen werden durch unternehmerische Rationalisierungsprozesse herbeigeführt? Anhand einer arbeitssoziologischen Analyse unternehmerischer Outsourcing-Prozesse werden in diesem Buch beispielhaft Antworten auf diese Frage gegeben. Es wird gezeigt, dass...

Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. -- This...

"Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This...