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Physical proximity increases persuasive effectiveness through visual imagery
Jia, Yanli; Huang, Yunhui; Wyer, Robert S.; Shen, Hao - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 435-447
Persistent link: https://www.econbiz.de/10011789695
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Who said what : the effects of cultural mindsets on perceptions of endorser-message relatedness
Kwon, Mina; Saluja, Geetanjali; Adaval, Rashmi - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 389-403
Persistent link: https://www.econbiz.de/10011344203