Roussakis, Emmanuel N.; Lizarzaburu, Edmundo R. - In: World Review of Entrepreneurship, Management and … 9 (2013) 2, pp. 246-266
The case seeks to identify some of the issues encountered in the development and growth of a family-owned firm in the pharmaceutical business in Lima, Peru. Having overcome the initial challenges of its establishment, the company has become a visible and viable competitor in the Peruvian market...
