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Bulgaria
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1991-2004
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Pergelova, Albena
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Angulo, Fernando
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International journal of advertising : the quarterly review of marketing communications
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Journal of marketing for higher education
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ECONIS (ZBW)
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A market segmentation approach for higher education based on rational and emotional factors
Angulo, Fernando
;
Pergelova, Albena
;
Rialp Criado, Josep
- In:
Journal of marketing for higher education
20
(
2010
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008653911
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Comparing advertising effectiveness in South-American and North-American contexts : testing Hofstede's and Inglehart's cultural dimensions in the higher education sector
Pergelova, Albena
;
Angulo-Ruiz, Fernando
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 870-892
Persistent link: https://www.econbiz.de/10011859135
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