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~subject:"Pharmaceutical industry"
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Pharmaceutical industry
Marketing
31,390
Kommunikation
11,953
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7,808
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7,688
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1,253
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1,244
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Spieltheorie
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Game theory
1,188
Agribusiness
1,114
Advertising
1,104
Social Web
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Lichtenberg, Frank R.
30
Berndt, Ernst R.
23
Lakdawalla, Darius
14
Vernon, John A.
14
Dubois, Pierre
13
Lo, Andrew W.
11
Birg, Laura
10
Chatterjee, Chirantan
10
Comanor, William S.
10
Granlund, David
10
Hermosilla, Manuel
10
Philipson, Tomas J.
10
Siebert, Ralph
10
Brekke, Kurt R.
9
Dalen, Dag Morten
9
Kaiser, Ulrich
9
Sampat, Bhaven N.
9
Stargardt, Tom
9
Abbott, Frederick M.
8
Banerjee, Tannista
8
David, Guy
8
Garthwaite, Craig
8
Kremer, Michael
8
Markowitz, Sara
8
Papanikolaou, Dimitris
8
Atal, Juan Pablo
7
Chaudhuri, Sudip
7
Dranove, David
7
Golec, Joseph
7
Higgins, Matthew J.
7
Li, Danielle
7
Pammolli, Fabio
7
Schweitzer, Stuart O.
7
Snyder, Christopher M.
7
Starc, Amanda
7
Straume, Odd Rune
7
Wagner, Stefan
7
Acemoglu, Daron
6
Carrier, Michael A.
6
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American Enterprise Institute for Public Policy Research
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Edward Elgar Publishing
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Esomar
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Großbritannien / Ministry of Health
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Peter Lang GmbH
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Stiftung Wissenschaft und Politik
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Vereinte Nationen / Wirtschaftskommission für Afrika
2
African Trade Policy Centre
1
Agence Française de Développement
1
Association of British Pharmaceutical Industry
1
Association of the British Pharmaceutical Industry
1
Books on Demand GmbH <Norderstedt>
1
Bundesverband der Pharmazeutischen Industrie
1
Center for Global Development <Washington, DC>
1
Chemical Heritage Foundation
1
Chemicals EDC
1
Concept Heidelberg GmbH
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
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Freie Universität Berlin
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Great Britain
1
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1
Haufe-Lexware GmbH & Co. KG
1
Hi-Tech Co. <Warschau>
1
ICF International Inc.
1
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NBER working paper series
71
NBER Working Paper
51
International journal of pharmaceutical and healthcare marketing : IJPHM
37
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
36
Working paper / National Bureau of Economic Research, Inc.
34
Journal of health economics
32
The European journal of health economics : HEPAC ; health economics in prevention and care
31
Health economics
27
Research policy : policy, management and economic studies of science, technology and innovation
19
International journal of the economics of business
18
Health marketing quarterly
17
Research paper
13
International journal of industrial organization
12
Applied economics
11
International journal of pharmaceutical and healthcare marketing
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Technological forecasting & social change : an international journal
11
CESifo working papers
10
Health economics review
10
Review of industrial organization : RIO
10
Discussion papers / CEPR
9
International journal of health economics and management
9
Journal of business ethics : JOBE
9
OECD Health Statistics
9
SpringerLink / Bücher
8
Journal of business research : JBR
7
Technology analysis & strategic management
7
The European journal of health economics
7
Working papers / TSE : WP
7
African journal of science, technology, innovation & development : AJSTID
6
Applied economics letters
6
Indian pharmaceutical industry : strategies and challenges in formulations marketing
6
International journal of intellectual property management : IJIPM
6
International journal of production economics
6
Journal of global marketing
6
Journal of pharmaceutical finance, economics & policy
6
Journal of public policy & marketing
6
Working paper
6
European research studies
5
Faculty & research / Insead : working paper series
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ECONIS (ZBW)
2,284
Other ZBW resources
5
RePEc
4
USB Cologne (EcoSocSci)
4
BASE
1
EconStor
1
Showing
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1
Is self-regulation sufficient? : case of the German transparency code
Buske, Kristin
;
Jentzsch, Stefan J.
;
Bechter, Clemens
- In:
Administrative Sciences : open access journal
6
(
2016
)
1/3
,
pp. 1-12
may foster more and not less spending; in our simulation game, the financial investment in
marketing
key HCPs and HCOs …
Persistent link: https://www.econbiz.de/10012015756
Saved in:
2
The "5 Horsemen of the Apothecary" : lessons to be learned by the top pharmaceutical performers for 2014-2009
Trombetta, Bill
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
3/4
,
pp. 81-89
Persistent link: https://www.econbiz.de/10011881395
Saved in:
3
Umbrella branding in pharmaceutical markets
Suppliet, Moritz
-
2017
Persistent link: https://www.econbiz.de/10011734578
Saved in:
4
Product hopping and innovation incentives
Lemus, Jorge A.
;
Ozkul, Olgu
- In:
Journal of competition law & economics
19
(
2023
)
4
,
pp. 580-609
Persistent link: https://www.econbiz.de/10014526234
Saved in:
5
Resposes to alternative forms of efficacy description in direct-to-consumer pharmaceutical communications
Davis, Joel J.
;
Isaacson, Sandra M.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010415264
Saved in:
6
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
7
Communicating customer value proposition in the French pharmaceutical industry : the case of OTC drugs
Castellano, Sylvaine
;
Khelladi, Insaf
;
Mejri, Chiraz Aouina
- In:
The journal of business & industrial marketing
37
(
2022
)
8
,
pp. 1675-1687
Persistent link: https://www.econbiz.de/10013401901
Saved in:
8
International journal of pharmaceutical and healthcare
marketing
Bradford : Emerald
-
1.2007 -
Persistent link: https://www.econbiz.de/10003453143
Saved in:
9
International journal of pharmaceutical and healthcare
marketing
: IJPHM
2007-: Bingley : Emerald
;
anfangs: Bradford : Emerald
-
1.2007 -
Persistent link: https://www.econbiz.de/10003477619
Saved in:
10
Global pharmaceutical
marketing
incentive : misplace
marketing
or the common good?
Gustafson, Andrew
;
Wachner, Trent
- In:
Journal of international business
2
(
2010
)
1
,
pp. 29-50
Persistent link: https://www.econbiz.de/10008856196
Saved in:
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