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The future of pharma : evolutionary threats and opportunities
Smith, Brian D.; Smith, Brian David - 2011
Persistent link: https://www.econbiz.de/10009161134
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Myth, reality and requirements in pharmaceutical key account management
Smith, Brian D. - In: Journal of medical marketing : device, diagnostic and … 9 (2009) 2, pp. 89-95
Persistent link: https://www.econbiz.de/10003884401
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An exploratory study of key opinion leadership management trends among European pharmaceutical companies
Smith, Brian D. - In: Journal of medical marketing : device, diagnostic and … 9 (2009) 4, pp. 291-300
Persistent link: https://www.econbiz.de/10003921516
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Leadership in the life sciences : ten lessons from the C-suite of pharmaceutical and medical technology companies
Smith, Brian D. - 2020
Lesson 1: the life sciences industry really is exceptional -- Lesson 2: the mission matters -- Lesson 3: the big issue is bicongruence -- Lesson 4: the leader is a decisive facilitator -- Lesson 5: leadership is an intensely individualistic task -- Lesson 6: subsidiarity is a contingent craft --...
Persistent link: https://www.econbiz.de/10013180757