Purpose – The purpose of this study is to analyze newspaper coverage of ethical issues in the pharmaceutical industry. Design/methodology/approach – The top five US newspapers were audited over two years and yielded 376 articles, which appeared as front‐page stories or editorials. First,...

Purpose – The purpose of this paper is to understand how fairness garners loyalty by breeding trust in the pharmaceutical wholesaler‐pharmacy relationship. Specifically, the paper seeks to understand if the two dimensions of fairness – procedural and distributive – contribute differently...