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Editorial: Syndisciplinary approaches to pharmaceutical and healthcare research
Mukherjee, Avinandan - In: International journal of pharmaceutical and healthcare … 7 (2013) 2, pp. 100-103
Persistent link: https://www.econbiz.de/10009770369
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Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan (contributor) - 2013
Persistent link: https://www.econbiz.de/10010237499
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Pharmaceutical direct-to-consumer advertising : past, present, and future
Mukherjee, Avinandan (contributor) - 2013
Persistent link: https://www.econbiz.de/10010237501
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Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan (contributor) - 2013
Persistent link: https://www.econbiz.de/10009790606
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The Internationalization of Indian Pharmaceutical Firms : A Comparison of Entry Mode Theories
Mukherjee, Avinandan - 2013
The purpose of this paper is to understand and explain the internationalization process of Indian pharmaceutical firms through a variety of entry mode theories. Eight competing theories of entry mode are applied to the case and compared for their relative efficacy in explaining the...
Persistent link: https://www.econbiz.de/10014039496