The paper discusses how the Resource-Based View (RBV) can be used as a potential tool for analyzing the competitive advantage of a firm. Taking the example of a leading Indian pharma major, the authors discuss how firm-specific resources have contributed to sustainable growth over the years. The...

Most of the manufacturing work of pharmaceutical companies in the US and Europe is being outsourced to India and China. These outsourced works are being systematically handled with the help of various methodologies including project management. This paper aims to analyze the key determinants of...