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Essays on promotion mix management : an application to prescription pharmaceutical industry

Xie, Ying - 2004

Persistent link: https://www.econbiz.de/10003778074

Greening community pharmaceutical supply chain in UK : a cross boundary approach

Xie, Ying; Breen, Liz - In: Supply chain management : an international journal 17 (2012) 1, pp. 40-53

Persistent link: https://www.econbiz.de/10009510269

Understanding sample usage and sampling as a promotion tool : state of industry practice and current research

Dong, Xiaojing; Li, Michael; Xie, Ying - In: Innovation and marketing in the pharmaceutical industry …, (pp. 507-530). 2014

Persistent link: https://www.econbiz.de/10010353474

Waste not, want not : what are the drivers of sustainable medicines recycling in National Health Service hospital pharmacies (UK)?

Breen, Liz; Xie, Ying - In: International journal of procurement management 8 (2015) 1/2, pp. 82-103

Persistent link: https://www.econbiz.de/10011508104

Comparative Messaging, Learning and Forgetting : Evidence from Pharmaceutical Drug Detailing

Dong, Xiaojing - 2020

A firm launching a new product in an existing category can leverage comparative messages to provide information to customers and to distinguish it from others. Incumbents, on the other hand, benefit less from comparative messaging as this could be interpreted as providing legitimacy to the...

Persistent link: https://www.econbiz.de/10012826768