García-Villaverde, Pedro M.; Parra-Requena, Gloria; … - In: BRQ Business Research Quarterly 20 (2017) 4, pp. 275-290
The literature regarding entry timing suggests that pioneering orientation (PO) is a key determinant factor of new product performance (NPP) due to ‘first mover advantages’. The contradictory results and specific biases raise a research gap on which conditions and processes lead PO to a...