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-cultural management, cross-cultural communications, and cross-cultural marketing, including their methodological and practical aspects …
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overtourism. The digitization of tourism services in the areas of marketing and sales should be one of the priorities addressed by …
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-cultural management, cross-cultural communications, and cross-cultural marketing, including their methodological and practical aspects …
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The paper focuses on the application of additive measurement models with latent variables into the analysis of customer preferences' structure. The patient choices refer, in this case, to ambulatory healthcare market. The background of the analysis is the changing attitude towards patients as...
Persistent link: https://www.econbiz.de/10010670083