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Femvertising and its perception by Polish female consumers

Macias, Klaudia - In: Journal of marketing and consumer behaviour in emerging … (2021) 1/12, pp. 55-69

perception of advertising. The research method employed in this study was a quantitative survey on a sample of 321 Polish women … sexism. The higher the level of sexism, the more negative the evaluation of pro-women advertising becomes. This is a … suggestion for advertisers that diversifying an advertising message can be an eff ective marketing strategy. …

Persistent link: https://www.econbiz.de/10012666760

Polish young consumers' attitudes towards mobile phone brands

Gajda, Dawid - In: Journal of marketing and consumer behaviour in emerging … (2020) 2, pp. 4-15

Consumers' attitudes are determined by many factors, one of which is a product brand. The objective of the paper is to present young consumers' attitudes towards mobile phone brands. The ABC model of attitudes is the theoretical framework for the study. The research method was a paper-and-pencil...

Persistent link: https://www.econbiz.de/10012439438

Generation Y on the e-commerce market : comparison between Polish and South Korean young consumers behaviour

Korzeniowska, Aleksandra - In: Journal of marketing and consumer behaviour in emerging … (2015) 2, pp. 33-48

This article investigates the problem of Polish and South Korean Millennials' consumer behaviour on the e-commerce market. There were arguments about whether Generation Y members as Digital Natives are rather a coherent or diversified cohort of consumers. They were raised in the culturally...

Persistent link: https://www.econbiz.de/10012116452

Global or adapted advertising? : consumer evaluation of advertising activity of foreign enterprises on the Polish market

Nowacki, Robert - In: Contemporary economics 15 (2021) 4, pp. 415-428

-economic life. The latter concerns also advertising, which is particularly sensitive to the developments occurring in the global … services. The specific question which appears in this context is whether to use standardized or adapted advertising. The … globalization on the recipients’ perception of the adver-tising activity of foreign companies operating in the Polish market …

Persistent link: https://www.econbiz.de/10012802146

Innovativeness of Advertising Activities in the Polish Market – Advertisers’ Abilities and Recipients’ Perception

Nowacki, Robert - 2018

The development of advertising competition forces to undertake measures aimed at increasing effectiveness of the … article touches the problem of the possibility to implement innovative solutions in advertising and perception thereof among … active advertising as well as recipients of those activities …

Persistent link: https://www.econbiz.de/10012929906

Global or Adapted Advertising? Consumer Evaluation of Advertising Activity of Foreign Enterprises on the Polish Market

Nowacki, Robert - 2022

-economic life. The latter concerns also advertising, which is particularly sensitive to the developments occurring in the global …. The specific question which appears in this context is whether to use standardized or adapted advertising. The attitude of … the recipients’ perception of the advertising activity of foreign companies operating in the Polish market. Assessment of …

Persistent link: https://www.econbiz.de/10014084968

What drives consumers in Poland and the Czech Republic when choosing engine oil brand?

Wolak, Artur; Fijorek, Kamil; Zając, Grzegorz; … - In: Entrepreneurial business and economics review : EBER 7 (2019) 4, pp. 165-184

Objective: The objective of the research was to study consumer decision-making and purchasing preferences when buying engine oils to reveal the presence of consumer preference heterogeneity. Research Design & Methods: Survey data were collected from Polish and Czech consumers by using a...

Persistent link: https://www.econbiz.de/10012515970

Disparities in tourism demand of UNESCO destinations

Pachrová, Stanislava; Janoušková, Eva; Ryšková, Jitka - In: Amfiteatru economic : an economic and business research … 20 (2018) 12, pp. 1040-1054

This paper clarifies disparities in tourism demand of some chosen UNESCO destinations in the Czech Republic, which is located in Central Europe. The Czech Republic, despite its relatively small area, is an important destination for cultural tourism ‒ a large number of unique cultural and other...

Persistent link: https://www.econbiz.de/10014474900

Outflow Dynamics in Modeling Oligopoly Markets : The Case of the Mobile Telecommunications Market in Poland

Sznajd-Weron, Katarzyna; Weron, Rafal; Wloszczowska, Maja - 2009

choice - (local) social interactions and (global) advertising - interact. We study the general behavior of the models using … market. For one of the models criticality is observed - below a certain critical level of advertising the market approaches a …

Persistent link: https://www.econbiz.de/10014214840

Advertising and socialism : the nature and extent of consumer advertising in the Soviet Union, Poland, Hungary and Yugoslavia

Hanson, Philip - 1974

Persistent link: https://www.econbiz.de/10000661011

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