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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred (ed.) - 2005 - 1. Aufl.
Entwicklung und Grundlagen des internationalen Direktmarketing Nationales versus internationales Direktmarketing Prozesse und Rahmenbedingungen des internationalen Direktmarketing Internationale Direktmarketingstrategien von Unternehmen Erfolgsfaktoren des internationalen Direktmarketing Neue...
Persistent link: https://www.econbiz.de/10002493684
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred - 2005
verlassen Inteligo erschließt neue Adresspotenziale in Polen -- 3 Internationaler Dialog für die erfolgreiche Neukundengewinnung … EU-Mitglieder -- 1 Polen -- 2 Slowakei -- 3 Tschechien -- 4 Ungarn -- Europa und USA -- 5 Belgien -- 6 Dänemark -- 7 … Deutschland -- 8 Finnland -- 9 Frankreich -- 10 Großbritannien -- 11 Italien -- 12 Niederlande -- 13 Norwegen -- 14 Österreich …
Persistent link: https://www.econbiz.de/10014018991
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Postrzeganie polskiej marki w krajach Unii Europejskiej : raport z badań
Jasiecki, Krzysztof - 2004 - 1. wyd
Persistent link: https://www.econbiz.de/10003142386
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The effects of consumer ethnocentrism and country of origin on Polish consumers' evaluation of foreign manufactured products
Cumberland, Flemming; Stubbe Solgaard, Hans; … - In: Journal of East-West business 16 (2010) 3, pp. 231-252
Persistent link: https://www.econbiz.de/10008807903
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Dimensions of the country of origin effect and their measurement
Magier-Łakomy, Ewa; Boguszewicz-Kreft, Monika - In: Annales Universitatis Mariae Curie-Skłodowska / H 49 (2015) 3, pp. 125-134
Persistent link: https://www.econbiz.de/10011515695
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Local or imported product: assessment of purchasing preferences of consumers on food markets : the case of Poland, Lithuania, Slovakia and Ukraine
Angowski, Marek; Jarosz-Angowska, Aneta - In: Eurasian business perspectives : proceedings of the …, (pp. 27-38). 2019
purchasers of food products from Poland, Slovakia, Ukraine and Lithuania. The research was carried out in 2016 in a group of 1364 … Poland, Lithuania, Slovakia and Ukraine. Statistically the biggest differences between respondents from individual countries …
Persistent link: https://www.econbiz.de/10013170757
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The Role of Appeals to Tradition in Origin Food Marketing. A Survey Among Polish Consumers
Bryła, Paweł - 2017
paper aims to examine consumer attitudes, preferences and behaviours regarding origin food in Poland. We carried out a …
Persistent link: https://www.econbiz.de/10012966517
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Perceived price and quality of food of European Union countries of origin by Slovaks : the influence of ethnocentric tendencies
Čvirik, Marián - In: Central European business review : CEBR 12 (2023) 1, pp. 97-114
Persistent link: https://www.econbiz.de/10014249875
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Consumer ethnocentrism, country of origin and marketing : food market in Poland
Bryła, Paweł; Domański, Tomasz - 2023
Persistent link: https://www.econbiz.de/10014022641
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Marketing in Poland : special section
In: Journal of business research : JBR 24 (1992) 1, pp. 1-72
Persistent link: https://www.econbiz.de/10001118895