perception of advertising. The research method employed in this study was a quantitative survey on a sample of 321 Polish women … sexism. The higher the level of sexism, the more negative the evaluation of pro-women advertising becomes. This is a … suggestion for advertisers that diversifying an advertising message can be an eff ective marketing strategy. …

-economic life. The latter concerns also advertising, which is particularly sensitive to the developments occurring in the global … services. The specific question which appears in this context is whether to use standardized or adapted advertising. The … globalization on the recipients’ perception of the adver-tising activity of foreign companies operating in the Polish market …

The development of advertising competition forces to undertake measures aimed at increasing effectiveness of the … article touches the problem of the possibility to implement innovative solutions in advertising and perception thereof among … active advertising as well as recipients of those activities …

-economic life. The latter concerns also advertising, which is particularly sensitive to the developments occurring in the global …. The specific question which appears in this context is whether to use standardized or adapted advertising. The attitude of … the recipients’ perception of the advertising activity of foreign companies operating in the Polish market. Assessment of …

choice - (local) social interactions and (global) advertising - interact. We study the general behavior of the models using … market. For one of the models criticality is observed - below a certain critical level of advertising the market approaches a …

funds to boost creativity sector in the city, and to ascertain the existence of a linear relationship between the city size …