In this study, we examine the voting behavior in Indonesian parliamentary elections from 1999 to 2014. After summarizing the changes in Indonesian parties' share of the vote from a historical standpoint, we investigate the voting behavior with simple regression models to analyze the effect of...

The emergence of non‐governmental organisations (NGOs), along with supranational organisations, is probably the most important political development of the post‐Second World War period. Yet it is not easy to explain why they are so numerous today but relatively rare just 50 years ago. By...

Purpose – Joseph Pine and Jim Gilmore coined the term “experience economy” to describe a paradigm shift in consumption. To survive in this new economy, businesses must provide customers with memorable consumption experiences. The purpose of this paper is to suggest eight ingredients that...

Suggests that political campaigners are faced with marketing problems and opportunities. Acknowledges the increasing professional marketing activity in political campaigns. Examines the similarities and differences between elections and other marketplaces. In considering marketing in the...

Discusses how political parties in Europe, following the trend in the USA, have entered a new era of the permanent election campaign. Describes the more integrated role played by market research and how this process is changing the nature of political parties. Provides an example of such a trend...

News media have been shown to have a significant influence in the selection and perception of issues in political campaigns. This has become known as “agenda‐setting”. The evolution of the agenda‐setting literature is traced and the links with political campaigning and political...

Purpose – This research has been conducted with the aim of determining if celebrity endorsers in political party advertising have a significant impact on UK voter intentions. The use of celebrity endorsements is commonplace in the USA, but little is known about its effects in the UK. This...