Compares the concepts of lies and organisational politics in order to unpick the similarities and differences between … the two terms. Similarities involve the advantages of deception and organisational politics, which maintain relationships …, whilst deception is a vital ingredient in organisational politics, organisational politics is a wider concept and involves a …

‐profit and public sector marketing, should be cautious in assuming that consumers of non‐commercial marketing respond in the same … way to marketing initiatives as consumers of commercial marketing. Practical implications – The research has implications … taken for granted. Yet the behaviour, attitudes and responses of consumers in these different settings may diverge in …