This bold, imaginative book advances an entirely new theory of voters’ behavior.The starting point for this theory is that individuals are endowed with a set of beliefs, ora worldview, and derive psychological benefits from acting in accordance with these beliefs.However, the beliefs of most...

"Psychology and Behavioral Economics offers an expert introduction to how psychology can be applied to a range of public policy areas. It examines the impact of psychological research for public policy making in economic, financial and consumer sectors, in education, healthcare and at workplace,...