's stock as well as its products. I construct a dataset of publicly traded sports sponsors in the US and develop an instrument … professional sports teams are sponsored by a given company, local or non-local, are more likely to purchase stocks in that company …. The portfolio effects from sports sponsorships are large and suggest that advertising is even more important than local …

The authors investigate whether sports traders who systematically invest in sports betting strategies can outperform … for the last 6 years. In conclusion, the authors find that Sports trading can provide an attractive option to investors as …