The study seeks to identifying the level of awareness among women investors with reference to the stock market in the …. The data collected was collected using a structured questionnaire from 73 women respondents using purposive sampling … qualification of women investors. Hence, we can conclude that all the demographic variables have no effect on the level of awareness …

participation and risk taking. We use ads in widely read women magazines to select companies that we assume to be more familiar to … women than to men, and construct a “pink” portfolio. We construct a “blue” portfolio by selecting stocks from the AEX index … other half can choose between government bonds and our “pink” portfolio. We find that significantly more women than men …