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Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.; Morgan, Neil A.; Fornell, Claes - In: Journal of marketing 77 (2013) 5, pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
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Measuring alpha : the consequences of ignoring the four-factor model ; in response to the commentary: "The statistical significance of portfolio returns" by Claes Fornell, Sunil Mi...
O'Sullivan, Don; Hutchinson, Mark C.; O'Connell, Vincent - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 164-164
Persistent link: https://www.econbiz.de/10009519944
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The statistical significance of portfolio returns
Fornell, Claes; Mithas, Sunil; Morgeson, Forrest - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 162-163
Persistent link: https://www.econbiz.de/10009519945
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Stock returns on customer satisfaction do beat the market : gauging the effectof a marketing intangible
Fornell, Claes; Morgeson, Forrest V., III.; Hult, G. … - In: Journal of marketing 80 (2016) 5, pp. 92-107
Persistent link: https://www.econbiz.de/10011591206