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Advertising Exposure and Portfolio Choice : Estimates Based on Sports Sponsorships
Branikas, Ioannis - 2019
's stock as well as its products. I construct a dataset of publicly traded sports sponsors in the US and develop an instrument … professional sports teams are sponsored by a given company, local or non-local, are more likely to purchase stocks in that company …. The portfolio effects from sports sponsorships are large and suggest that advertising is even more important than local …
Persistent link: https://www.econbiz.de/10012898006
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Competing in daily fantasy sports using generative models
Mlčoch, David; Hubáček, Ondřej - In: International transactions in operational research : a … 31 (2024) 3, pp. 1515-1532
Persistent link: https://www.econbiz.de/10014470559
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The Kelly criterion in blackjack sports betting, and the stock market
Thorp, Edward O. - 2006
Persistent link: https://www.econbiz.de/10003356696
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How to play fantasy sports strategically (and win)
Haugh, Martin B.; Signal, Raghav - In: Management science : journal of the Institute for … 67 (2021) 1, pp. 72-92
Persistent link: https://www.econbiz.de/10012435254
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Picking winners : diversification through portfolio optimization
Liu, Ju; Changchun, Liu; Teo, Chung-Piaw - In: Production and operations management : the flagship … 32 (2023) 9, pp. 2864-2884
Persistent link: https://www.econbiz.de/10014369476
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The performance of minimum variance portfolios in the Croatian tourism sector
Baresa, Suzana; Bogdan, Sinisa; Ivanovic, Zoran - In: UTMS journal of economics / University of Tourism and … 9 (2018) 1, pp. 63-72
Croatian economy is largely dependent on tourism, the direct contribution of travel and tourism to GDP is 10.7%, while total contribution amounts 24.7%, tourism has great impact on employment also. Since tourism is one of the most important sectors for Croatian economy, the aim of this research...
Persistent link: https://www.econbiz.de/10011901742
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An analysis of managers' resource allocation dilemma in a fixed capacity situation
Levin, Michael A.; McDonald, Robert E.; Wilcox, James B. - In: Journal of marketing theory and practice 21 (2013) 3, pp. 331-339
Persistent link: https://www.econbiz.de/10009787439
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Strategisches Portfoliomanagement in dynamischen Technologiemärkten : Entwicklung einer Portfoliomanagement-Konzeption für TIME-Unternehmen
Wendt, Susanne - 2013
Etablierte Unternehmen in den TIME-Branchen müssen aufgrund dynamischer Marktentwicklungen zunehmend sinkende Erfolgsbeiträge in Kerngeschäftsfeldern kompensieren und neue Erfolgspotentiale erschließen. Ein ganzheitliches Portfoliomanagement kann Unternehmen unterstützen, ihre Portfolios...
Persistent link: https://www.econbiz.de/10014275547
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Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on sponsorship portfolio effects
Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 65 (2012) 1, pp. 117-121
Persistent link: https://www.econbiz.de/10009549701