Narrow search
Showing 1 - 10 of 18,633
Cover Image
Strategien für strategische Geschäftseinheiten in stagnierenden und schrumpfenden Märkten
Trummer, Armin - 1990
Persistent link: https://www.econbiz.de/10000087846
Cover Image
Endspielstrategien in der Kreditwirtschaft?
Hempel, Kay - In: Bankenmanagement : erfolgreiches Banking in …, (pp. 249-272). 2006
Persistent link: https://www.econbiz.de/10003397884
Cover Image
Sarbanes-Oxley and trademark portfolio management : establishing internal controls for compliance and preventing infringement
Kruse, Paul W. - 2005 - 1. pr.
Persistent link: https://www.econbiz.de/10002968466
Cover Image
Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per - In: The journal of product & brand management 24 (2015) 6, pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
Cover Image
The effects of changing attribute composition on judgments about multifunctional products
Ozcan, Timucin; Sheinin, Daniel A. - In: Journal of marketing theory and practice 23 (2015) 1, pp. 107-118
Persistent link: https://www.econbiz.de/10010484118
Cover Image
Interbrand variant overlap : impact on brand preference and portfolio profit
Aribarg, Anocha; Arora, Neeraj - In: Marketing science : the marketing journal of the … 27 (2008) 3, pp. 474-491
Persistent link: https://www.econbiz.de/10003736802
Cover Image
Intra-brand image confusion : effects of assortment width on brand image perception
Grimm, Malek Simon; Wagner, Ralf - In: The journal of brand management : an international journal 28 (2021) 4, pp. 446-463
Persistent link: https://www.econbiz.de/10012550333
Cover Image
How can Indian small-scale fashion retailers survive COVID-19 disruption? : -a brand portfolio optimization perspective
Sinha, Priyank; Sainy, Romi - In: Journal of retailing and consumer services 62 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
Cover Image
The asymmetric effect of portfolio and image abstractness
Stoner, Jennifer L.; Torelli, Carlos J.; Monga, … - In: The journal of product & brand management 26 (2017) 5, pp. 503-515
Persistent link: https://www.econbiz.de/10011778299