Singh, Ranjit; Bhattacharjee, Jayashree - In: Risks : open access journal 7 (2019) 1/12, pp. 1-20
Risk perception is an idiosyncratic process of interpretation. It is a highly personal process of making a decision … based on an individual’s frame of reference that has evolved over time. The purpose of this paper is to find out the risk … perception level of equity investors and to identify the factors influencing their risk perception. The study was conducted using …