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of utility and risk. This is a rather general pattern. The modern portfolio theory of Markowitz (1959) and the capital … utility. As a result, the growth optimal portfolio theory Lintner (1965) and the leverage space portfolio theory Vince (2009 …
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Online advertising enables advertisers to reach customers with personalized ads. Advertisers need to determine the … portfolios while taking into account some limitations inherent to online advertising. We study this problem as a Multi … total cost of auction payments within the advertising budget. In this paper, we formulate the problem and develop an …
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