Narrow bracketing in combination with loss aversion has been shown to reduce individual risk-taking. This is known as myopic loss aversion (MLA) and has been corroborated by many studies. Recent evidence has contested this notion indicating that MLA's applicability is confined to highly...

Intro -- High Returns from Low risk: a remarkable stock market paradox -- Contents -- Introduction -- Chapter One The Opposite of What You're Aiming For -- Chapter Two Mr Thrifty Enters the Stock Market -- Chapter Three The Tortoise Beats the Hare -- Chapter Four A Little Bit Is Enough --...