As society looks increasingly at investors to take responsibility for events occurring at investee companies, corporate misbehaviour may spill over and damage the investor's reputation. In this paper, we explore the consequences this phenomenon might have for traditional portfolio construction...

Corporate reputation has deserved attention in recent years from firms and researchers given its impact on creating a competitive advantage and on keeping a sustained superior performance. However, the impact of corporate reputation on risk, in addition to being less studied, still presents...