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Marketing Calculator : Measuring and Managing Return on Marketing Investment
Powell, Guy R. - 2012
industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management … the key issues surrounding the measurement of marketing effectiveness. More than that however, is how each of the concepts …
Persistent link: https://www.econbiz.de/10011827645
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Subjective Measures of Risk Aversion, Fixed Costs, and Portfolio Choice
Kapteyn, Arie; Teppa, Federica - 2009
The paper investigates risk attitudes among different types of individuals. We use several di erent measures of risk attitudes, including questions on choices between uncertain income streams suggested by Barsky et al. (1997) and a number of ad hoc measures. As in Barsky et al. (1997) and...
Persistent link: https://www.econbiz.de/10014203502
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Measuring & Managing Financial Risks with Improved Alternatives Beyond Value-at-Risk (VaR)
Malhotra, Yogesh - 2015
for better measurement of systemic financial risks. Specifying why alternatives to VaR are necessary given known inherent …
Persistent link: https://www.econbiz.de/10013024329
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The capital asset pricing model : a critical literature review
Rossi, Matteo - In: Global business & economics review 18 (2016) 5, pp. 604-617
Persistent link: https://www.econbiz.de/10011665485
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Credit, liquidity and market risks on financial performance : evidence from rural banks in Ghana
Saeed, Musah Mohammed; Hollack, Obeng - In: International journal of accounting and finance 11 (2023) 4, pp. 285-304
Persistent link: https://www.econbiz.de/10014545171
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Asset returns, investment horizons, and intertemporal preferences
Kandel, Shmuel; Stambaugh, Robert F. - 1990
Persistent link: https://www.econbiz.de/10000800651
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Risk bearing ability of investors in Indian stock market
Valliappan, M. - In: International journal of economic research 12 (2015) 2, pp. 287-293
Persistent link: https://www.econbiz.de/10011419781
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Analysis of risk parity approach for sovereign fixed-income portfolios in Eurozone countries
Cassar, Noel; Grima, Simon - In: Contemporary issues in bank financial management, (pp. 157-198). 2016
Persistent link: https://www.econbiz.de/10011498426
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Active flows and passive returns
Levy, Ariel; Lieberman, Offer - In: Review of finance : journal of the European Finance … 20 (2016) 1, pp. 373-401
Persistent link: https://www.econbiz.de/10011590600
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Credit risk management : RAROC-lead capital allocation and profit maximization
Zink, Helmut - 2000
Persistent link: https://www.econbiz.de/10001541593