Alia, Hayyan; Ashta, Arvind; Ratsimalahelo, Zaka - In: Qualitative Market Research: An International Journal 20 (2017) 1, pp. 2-27
Purpose Microfinance impact evaluation studies help in discovering client needs which are diverse, special and different from the needs of the conventional bankable clients. Thus, such area of market research is becoming essential for microfinance institutions for designing better client-centred...